Beautiful graphics? Check. Keywords? Check. Quality content? Check. Topmost rank? Umm maybe not… creating unique and worthy content is important without a doubt. But high-ranking websites also incorporate link building strategies to maintain their rank. According to Google, links are one of the three most important factors considered for the ranking.

If you wish to rank among the topmost SERPs (Search Engine Result Pages), then you should earn links from reputed websites, continue constructing relevant content and be innovative in a way, so that you not just cultivate your brand but grow it too.


Links are HTML hyperlinks that direct one website from another. Various websites feature links of other websites as a sign of their faith in the website, and resourcefulness of content.

Link building is getting websites to link back to your website. Even though link building is an effective method of promoting your brand; getting linked by random, unrelated, and spammy websites will do more harm than good.


— Earned/editorial

— Traced to authoritative pages

— Increase in number with time

— From Relevant topics

— Strategically targeted

— Directing traffic to your site

— Follow and nofollow link balance


Links can be called virtual votes. Let’s think about it this way, putting some website’s link on your website will mean that you find it resourceful and users of your site might find that content useful too.

The same way, if you earn many inbound links from authentic websites, it will signal Google, that the concerned link is pointing towards an important site.

If you wish to strategically begin link building, ensure that you target websites that are E-A-T (Expert, Authoritative, Trustworthy). Google algorithms are designed to evaluate websites by analyzing E-A-T qualities.

You should do both, create a website that nurtures these qualities and get back-links from the website that are E-A-T compliant. A good link building will impart your expertise, authority, and creativity.


Analyze your link profile: The evaluation of all back-links you have earned so far is your link profile and you can visualize it using various SEO tools. Search engines assess your link profile by the number of links, their authenticitydiversity, and comprehend how aspects of your website are related to others. This makes it important for you to evaluate your link profile and improve so that search engines get a better understanding of your objectives.

Create worthy content: Making high quality and user-centered content will always lead to people editorially linking to your content. You will secure more natural links if you create what people desire, worth, and need.

Be relevant: While building your link network, target websites that are related to your purpose or brand. For example, if you offer accounting services you can’t target florist websites for earning back-links.

This will lead search engines to confusion and can even lead to lowering the rank of your website.

Getting back-links from relevant websites will also ensure that only genuinely interested and qualified web traffic is attracted to you.


So far, we have viewed every aspect of link building. Now let’s see which simple and popular strategies can we employ to earn more inbound links.


If you have worked hard enough to have loyal customers then you can write testimonials for their products and while introducing yourself on their website you can add a link of your own.

The display of partnership badges on your partner’s website will also portray a beautiful link to your website.


This means approaching the website to publish a piece of your content on their site. When your blog is published on a reputed authoritative website, your link can be made visible in the box where you write your bio.

Even though guest blogging is popular, Google is very attentive about the degradative quality of guest blogs. So, ensure your content is highly qualitative, purposeful, and is being posted on a recognized website.


Outreach is also the most popular way of getting other websites to put a link that points back to your website.

To begin with, you can use some SEO tools and find out about the websites that are responsive and belong to the same niche.

Check out their websites, if their work genuinely inspires you either promote them on your website or find a better excuse to communicate with them. Once you have done that, politely convey to them your interests and patiently see how they respond.


When you find useful information/content on some website and decide to mention them on your blog, then email them regarding the same.

Let them know their work is appreciated, tell them about your work. It might not always give you inbound links, but it’ll grow your networking.

Appreciation will let people in your niche know that a talented and kind person such as you exist.


Many old and unused websites have broken links. Even though the links are non-functional, they might have been a door to content that is valuable and useful.

If the aim of your website is relevant to the broken link you found, then recreate the purposeful content of that broken link and outreach to the webmaster with your content.

Replacement of broken links is an efficient practice you can employ to gain more backlinks.


There are various question and answer platforms on Google where a massive amount of people put on questions and their answers. These platforms have a huge audience. If you find any question related to your field, put a brief answer, and attach a link connecting to your website.


If you are a photographer and someone puts your clicks on their website, then request them to mention a link that points back to your website.

If your work on infographics or graphics is being copied, make sure you take advantage of it.


How many links are needed for my website?

SERP’s analysis report gives you an idea of top-ranking pages for that search and the number of back-links for that URL. This will give a fair idea of the sufficient number of back-links you would require to rank higher. For further strategic assistance, ChicagoTechSolutions is here to help you rank higher.

Do the quality of links matter?

Yes, quality is above quantity. A traceable and authoritative link is ranked higher than having low-quality back-links. Domain authority and Page Authority Metrics will help you decide the quality of the back-link.

Can I get rid of bad back-links?

Yes. Link clean-up is the process of clearing the bad links. Don’t get tensed about the declining or stagnating numbers of the links. There are tools to keep a note of the gained or lost links. CTS helps with the analysis of your links for securing higher ranks. 


Hopefully, you have got the gist of link building strategy, its essential role in your ranking on SERPs and effective techniques to employ it. Google algorithms are efficiently working to catch what’s wrong and promote what’s great. Link building is specifically important to let search engines understand your business and bring it to the people who are looking for it!

Every business has a unique requirement while establishing or escalating in the digital space and this is apprehended well by CTS professionals. We provide in-depth analysis and strategic solutions for all the technical barriers. Delivering best in class essential services in web development and digital marketing marks CTS’s work trail. Contact us today to strengthen your link profile and increase your business under our expert’s guidance!