Everybody knows Google as the best search engine on the web. But that is not its only specialty. It also has very smart marketing tools that can increase your SEO ranking and conversion rates. These tools are also very useful for businesses. They can help you manage your brand and create a good reputation. It also has tools that can manage your day-to-day activities, such as creating and managing your calendar as well as simplifying the content creation process. Google is there to help, and all these tools are free.
Let’s have a look at the top 10 free marketing tools from Google below.
1. Google Analytics
When we want to track the traffic of our website, then Google Analytics is the tool for it. Knowing how many people are visiting your website, and how many are coming back or how long they are staying on any of your pages is useful information for any marketer. It will give you a fair idea of how popular your brand is on the net.
2. Google Keyword Planner
This is a great tool to learn what kind of keywords people are using to search for products similar to yours. This tool is a planner that gives you different kinds of keywords people have been using on the net when they use the search engine. You can easily enter this information in the metadata of your blogs, websites, or any of your social media content.
3. Google Trends
For any marketers, it is necessary to use the right kind of keywords in their content so that whenever any potential customer is writing a keyword on a search engine, they should be able to go to your content. Google Trends is another free tool that gives a list of various keywords which had been popular or if they are fluctuating in their popularity. Sometimes different keywords are used in different areas, or these words may even compete against one another. This tool can help you choose the best keywords according to their general usage.
4. Google Webmaster Tool
This is one of the Free Marketing Tools from Google that makes your website more visible based on popular search words. The search engine scans the web through spiders in a matter of seconds to give the relevant result. If your website is difficult to search, then this tool will give you an alert so that you can improve the SEO of your website.
5. Google Alerts
You, as a marketer, will be interested to know the reputation of your brand. Google Alerts immediately inform you if someone searches for your brand’s name anywhere on the net. This tool is also quite useful to know if there is any negativity flowing about your brand so that you can rectify it.
6. Google Calendar
If you want to plan out your daily, weekly, or even long-term content related to your social media and website, then this tool is very useful. Whenever you create an event, you can add related persons, notes, or references. It is very easy to use this calendar by dragging and dropping events to new days.
7. Google Drive
If you want a place where all your important content can be stored which can be accessed from anywhere through the internet, then Google Drive is your answer. It gives a 15 GB free storage which can also be shared with others if you want. It works as a virtual free external hard drive for you.
This is a great platform for video sharing. You can easily upload your already created video and then annotate and backlink it with any other content. You can engage your audience with captivating videos and can easily deliver your message through them.
9. Google My Business
If you want all your company information, its website link, phone number, and address to be seen whenever any consumer searches for you on Google, you have to register yourself on Google My Business. Here, potential customers will be able to find key information about your business and how to get in touch with you.
10. Google Optimize
When you are putting a lot of effort into your web design or content and still aren’t getting a good conversion rate, try to look for the best optimization options by using Google Optimize. This tool will let you experiment by changing headings, images, buttons, content, or even the layout of your page. It will let you know what options are more appealing to your visitors and what should be avoided.