What is blogging?
In simple words, blogging is publishing your write-up online where the purpose of publishing can be anything and the publisher can be anyone. Not only this, even the target audience and expected outcome can be different for different publishers. Like a corporate might indulge in blogging for its consumers or stakeholders, content marketing professionals might target for rendering profit to its client etc.
Blogging for promoting your Business
A powerful free marketing tool is blogging for business. If you know how to make use of blogging, then it is a powerful tool for your marketing arsenal. Blogging can enhance your brand, or it can deviate from the goal. Blogging is less formal than other areas of your website, however, it should still integrate well together with your website. Don’t forget you are writing to promote your brand.
Content is King! Creating original content with fair enough depth is vital. You can correlate and link to other information you go through while creating your content.
Constantly use your core keywords. The first advantage which blogging offers is improved SEO. If your scope is limited to your region then go for local terms or keywords, but if you’re blogging for a national chain then you may have to expand your keyword search. Identify keywords used for search. ‘Use words that common public uses. Eg. How to migrate to Australia?
Stack keywords in your post titles! This is often critical. Catchy, funny or ironic titles don’t work! Search engines do not have a way of humor. You’ll use humor and irony in your post, but keep your titles distinct, crisp, and on point.
Too much commercialization in your blogging loses the interest of your audience. If you come across only advertisements going on your favorite radio channel, would you listen to it? Same is the case with your blog. If every post promotes a product or service, people will disappear and would never return. On the other hand, promotion of your services in sidebars or banners on your website wouldn’t generate sales. 75% informative content + 25% promotion is the appropriate proportion for your blog and business.
A write up without multimedia is like a book without colors. Conversely, only video blogs (V blogs) and photo blogs( Phologs) aren’t strong enough to sell. A blog or your website gets beautified with videos and photos and creates more sales. Your content becomes simplified, and self-explanatory by inserting appropriate photos and videos.
Create videos that will suit your image and don’t steal images from google search results.
Use original photography once you can, and obtain permission or buy licenses once you find a photograph from another source. Remember, too many photos or videos supporting a blog or website will give a bad taste. 3 or 4 photos and 1 or 2 videos are enough to support your content. Keep photos and videos on the topic. Modern search engines can play videos and identify content. Photo recognition software can tell whether it is a nurse, a skyscraper, or a fireplace truck. It’s expected that photos and video will have increasing importance within the way forward for search recognition. Start today to remain before the curve.
Frequency and consistency matters:
Blogging weekly is sweet. More frequently, is best. Monthly blogs are somewhat useless.
Create regular readership by staying on topic. It’s okay to stay occasionally, but your blog must be about something.
A genuine request is don’t stop. Imagine watching a blog which has been delivered regularly for a year, then suddenly stops. Did the corporate leave of business? Did the blogger quit, retired, died? You as a company is liable to lose your audience.
A good number is 30 posts in 30 days while launching your blog/website and then, gradually posting weekly is okay, you’ll have to make your topics more refined. Initially brainstorming would take a major chunk of your time, but slowly and steadily skillful contents will become your mark.
Targeting the audience
Focus on the “Who” quit the “What”. Your content has two major responsibilities –
- Attract and engage your audience
- Call them to action
# Pro tip: 1 type of audience to be picturized for 1 blog
Referral sources: Indirect attraction of crowd by referrals. If you cater to students, find information that the students will like to read. If your referrals are from senior service agencies or immigration service providers, specialize in them. Identify content they need/want. Your content doesn’t necessarily need to focus 100% on immigration. You would like to create something your referral sources will want to read consistently.
Clients and their families: It creates the perception of experience within the minds of your customers, and it can encourage mouth publicity. Confirm to ask clients and their families to share links on social networks, and mention your services to others.
Employees: Your insiders and people who work with you need to be aware of recent times. Reinforce your company and their importance thereto by staying in-tuned. A blog may be a cost-effective way of doing this.
Spicing up with variety: why do you like a particular clothing store? One of the reasons may be a variety of designs. Surely customer-focused contents are expected, but peppering your audience with other content is also attracting new people and making your readers pump up for upcoming blogs. A humorous story, inspirational quote, infographics can be some more options to spice up.
‘The golden rule’: Find the balance among the above-mentioned pointers (keywords, frequency, multimedia, promotion) for resonating with your audience and business.
Why content is king?
A blog/ content post that’s fascinating, clever, well-crafted and usually awesome offers various benefits at a low cost, that no other tool can.
#1 Search Engine Optimization
A vital, effective, and comparatively easier way of SEO is via content writing. Your content has keywords which indirectly escalate your rank in SERPs.
#2 Monitor traffic:
Your blog will receive hits from day one. These are usually computer-generated or your friends reading your contents. When you add the right keywords the target audience starts getting attracted. Use this point to spot the bottom traffic your blog will receive.
#3 Track referrals:
Blogs get referrals from search engines, social medias and networks, other blogs, and e-newsletters. The tracking software help you track what’s working for you. Producing content becomes easier with such tools and we can develop contents which can increase value.
#4 Link building:
Earning links from reliable sources for the first time can happen only if your content is genuine. Once the quality is delivered consistently, then achieving higher ranks and links is no difficult task.
#5 Brand Awareness:
Blogging and social networks work together hand-in-hand. Every major blogging platform has the power to market individual posts on social networks. To sum it all, blogging or content writing is the foremost effective marketing tool. It allows you to succeed in a targeted audience with a carefully built message. It enhances your social networking, your website optimization and ranking, and therefore the perception of experience within the minds of your stakeholders. It’s low out-of-pocket costs and, done right, are often one among your most precious uses of your marketer’s time. ChicagoTechSolution is ranked in the top digital marketing agency in Chicago. Over many years we have developed content marketing strategies for businesses of all the niches to increase organic traffic, referrals, business growth and SERP’s ranking.