Looking to give your Shopify store a boost? Check out these five insanely effective Shopify marketing tips that will help double your sales and custom. Implement even just a few of these ecommerce marketing tips, and you’ll see a significant difference in your traffic, conversion rate, and overall sales. So let’s get started!
Create a Strong Social Media Presence
These days, social media is king when it comes to online marketing. If you’re not utilizing platforms like Facebook, Twitter, and Instagram to market your Shopify store, you’re missing out. Take the time to create engaging posts that show off your products and drive traffic back to your site. Just ensure you’re targeting the right audience with your ads—you don’t want to waste money on ads that no one will see.
Invest in Email Marketing
Email marketing is an effective tool, so it’s worth investing in. Building up a list of email subscribers gives you a ready-made audience to market your products too—and they’re much more likely to make a purchase than someone who’s just coming across your store for the first time.
There are many different ways to grow your email list, so experiment. Just make sure you’re providing value to your subscribers with every email or newsletters —no one wants to be bombarded with constant sales pitches, so mix things up with helpful content, exclusive deals, and more.
Make Use of Customer Reviews and Testimonials.
Social proof is essential to convincing people to buy from your store. Include customer testimonials and reviews to show potential buyers that others have been happy with their purchase from you.
You can also include badges from well-known review sites like Trustpilot or Sitejabber—just make sure the badge links back to the relevant review page so people can read them for themselves.
Offer Free Shipping (with conditions).
Free shipping is a great incentive for people to buy from your store instead of elsewhere. But if you’re just starting out, offering free shipping on all orders can be tough on your bottom line. So instead, consider offering free shipping on orders over a certain amount—say $50 or $100—to encourage people to spend more money while still giving them that coveted free shipping incentive.
You could also offer free shipping as part of a loyalty program or other promotion—endless possibilities! Just make sure you’re not losing money by offering free shipping by calculating the cost of shipping into the price of your product beforehand.
Make Sure Your Site is Mobile-friendly.
With more people using their phones and tablets to browse the internet than ever before, it’s essential that your site is optimized for mobile devices. A mobile-friendly site will load quickly and be easy to navigate regardless of what device someone is using—and that’s crucial if you want people to stick around long enough to make a purchase.
Use Google’s Mobile-Friendly Test to test—if it needs some work, don’t worry! Many resources are available to help you design a mobile-friendly site that looks great and converts well.
There you have five high-impact marketing tips that will help you double your Shopify sales in no time flat! Implement even just a few of these tips, and you’ll see an uptick in traffic, conversions, and overall sales volume in no time. So what are you waiting for? Get started today and watch your business take off!