Digital marketing is a world of its own. With so many different forms of online marketing, each with their own advantages and disadvantages, it can be hard to pick the best ones for your clients. Hence, in this blog, we will discuss the main types of digital marketing channels and what each of them is all about. Sure, some of the types will overlap, but at least you will have a sort of menu to pick from.
Types of Digital Marketing
1) Content Marketing
Content marketing comprises creating and distributing various types of content – pictures, text, or multimedia – that offers value to your audience.
If your clients are in the B2C (Business to Consumer) space, ‘content’ can take the form of blog articles, social media posts, or enjoyable videos. For clients in the B2B (Business to Business) domain, ‘content’ could mean reports, whitepapers, educational videos, and webinars.
2) SEO Marketing
SEO (Search Engine Optimization) is another essential and popular form of digital marketing. Using SEO, Using SEO, you can optimize your company’s website for search engines like Google, Yahoo!, and Bing.
The aim of SEO is to enhance your clients’ visibility by moving their websites towards the top of the SERPs (Search Engine Results Pages). Since many searchers don’t care to pass the first search engine results page, SEO is crucial if you want to increase the amount of business you get from internet searches.
3) Social Media Marketing
Social media marketing involves the use of – yes; you guessed it – social media for business promotions. Through Twitter, Instagram, YouTube, and Facebook marketing, businesses can significantly expand their following and reach entirely new sets of potential clients.
The type of social media platform(s) you choose can depend upon your business type and industry. For instance, while every business can benefit from Facebook marketing, B2B businesses should also have a strong LinkedIn presence. Likewise, if your business is more ‘visual’, Instagram is the platform of choice for you.
Nevertheless, regardless of your clients’ business size or type, social media marketing is one of the best ways to spread the word about their existence.
4) Email Marketing
In the world of Facebook and Snapchat, email marketing may seem somewhat obsolete. However, the truth is that this form of marketing is still amongst the best and most effective out there.
Retail businesses and e-commerce brands, in particular, can leverage email marketing to advertise seasonal discounts and other promotions (think the upcoming ‘Black Friday’).
Emails are an excellent way to reach your customers, interact with them post-purchases, and educate and inform them through newsletters. However, beware that sending spam will put your email address in the spam folder. So, be sure you obtained your email list independently rather than from a third party business. Your intended recipients must either be your clients or have chosen to receive your emails.
5) Affiliate/Influencer Marketing
Both affiliate marketing and influencer marketing make use of people in positions of “power,” typically industry experts or social media influencers. This is to help you market a good or service to the influencers’ target markets.
Through platforms like YouTube and Instagram, it has become increasingly common for businesses to work with well-known influencers to market their goods or services on social media or partner websites. To generate excitement about your brand and company, these collaborations may involve distributing exclusive discount coupons, sponsoring blog posts, or lucky draws for the influencer’s following.
So, there you have it – the top five digital marketing types you can consider leveraging for clients or even for the promotion of your own agency.
When it comes to social media marketing, it is important to choose a select few types instead of trying to do everything and spreading yourself thin. The best digital marketing options will depend upon the reasons you want to use this form of marketing and the audiences you are trying to reach.