Are copywriting and content marketing the same? What’s the difference between copywriting and content marketing? Do I need content marketing to sell my products? If you have any questions or confusion between the two types of content writing, this article Content Marketing vs. Copywriting will help you understand what you’re looking for.
Storytelling is an integral part of selling your brand, and there’s no better way to let customers reach out to you than by sharing your story through content. But is it copywriting that you need or content marketing? We’ll tell the two services apart by establishing five key differences.
Content Marketing vs Copywriting: 5 Key Differences
1. Copywriting Is to Sell; Content Marketing Is to Inform
The main difference between the two is their sole purposes. Copywriting sells your brand to your target audience by constructing copies persuasively and compellingly that they click you purchase your goods or services. On the other hand, content writing is about informing and addressing your customer’s concerns. It is an indirect way of engaging the customer to let them connect with you by establishing yourself as an authentic resource.
2. Copywriting Creates Urgency, While Content Writing Build Relationships
Don’t get this wrong. Triggering urgency and maintaining relationships are both necessary for a business. That’s why there are two different ways to achieve these goals. Copywriting is to make the visitors take action on your site. For example, “Click here,” “contact us now,” etc. In comparison, content writing helps build and maintain trust between the two parties so you can benefit from it in the long run.
3. Copywriters Know SEO, but Content Market Implement It
SEO is a practice widely used to increase the traffic to your website. While in the writing business, copywriters know about this but have little to do with implementing it in their writeups. Their writing is more about ideas and storytelling in the most creative way. In comparison, it is the content marketer’s job to ensure the implementation of SEO so their write-ups capture the maximum market.
4. Copywriters Divert the Traffic Generated Through Content Marketing
While the two writing services have their differences, they go hand in hand to make a business successful through an online presence. As mentioned earlier, content marketing is a process of building relationships. The more visitors you gain, the more chance you have at converting them into clients with the help of copywriting. However, as much as business owners want one service to do both jobs for them, it’s not possible.
Jessica Foster, the founder of Keys&Copy, explains, “While SEO experts and business owners would love to get the best of both worlds – content that’s made to attract organic traffic and get a high conversion rate – the reality is that SEO content is best at driving traffic and sales copy is best at selling.”
5. The Different Types of Content
This last point sums up the difference between the two services by establishing the type of content each service consists of.
Copywriting involves:
- Ad copies
- Social media posts
- Newsletters
- Emails
- Webpage content
- Campaign slogans
- Audio and Visual content scripts
- Catalogs
- Sales letter
Content Marketing Involves:
- Articles
- Blogs
- Books
- E-Books
- News columns
- Magazine columns
- White papers
- Screenplays
- Press Releases
Wrapping It Up
We hope this article provided clarity on the content marketing vs. copywriting dilemma. You can now tell that you’ve read this article due to content marketing and not copywriting.
