Several free marketing tools are available to small businesses that will help boost online presence and increase sales. Marketing is a complicated process, so small businesses need to start with the right tools from the get-go.

Small business owners have enough on their plates without having to deal with finding and configuring all of the necessary marketing assets. Marketing needs to be a priority and cost-effective, making using free tools ideal for many entrepreneurs. Here’s a list of the seven best free digital marketing tools that every business owner should try out.

Google Analytics

Google Analytics Report On Tab

This is an essential tool for measuring website traffic and analyzing key metrics such as time spent on site or the number of conversions per session. The free version offers numerous benefits, including unlimited site profiles, goals and funnel reporting, relative traffic comparisons over time and real-time reports.


This online email marketing service is free with up to 2,000 contacts, so it’s great for small businesses when there’s a limited need to reach customers or clients. Their templates are easy to use and allow users to customize the look with HTML in order to create professional emails with ease.

Marketing automation is something that can be achieved through email marketing if you’re looking for more than just basic customer communication.


BuzzSumo is one of the best free marketing tools for small businesses because it easily identifies what type of content will perform well on social media and improve their content strategy accordingly. The tool also has an extensive list of features that provide insights into key metrics such as audience engagement, share counts, website traffic sources, social shares, etc.

Small businesses can use this information to create more effective campaigns and better engage with their audience online.


Yoast SEO is a free marketing tool that helps you optimize your website for search engines. It provides various functions that can help you analyze and increase your site’s visibility to the search engine.

The Yoast SEO plugin will also recommend what changes you need to make to improve your site’s ranking with Google, Bing, Yahoo, and other major search engines.

Yoast offers many features to improve your SEO such as: automatically adding meta descriptions and keywords; checking for duplicate content; finding broken links; automatically generating XML sitemaps; analyzing internal linking structure within site using its internal linking checker, which highlights pages it thinks might be worth linking to from other areas of the website or blog post.


Slack is a free messaging app that helps you keep updated with your work and chat with coworkers. It’s a great way to stay connected outside of the office or even when you’re on the go. Plus, it offers instant notifications for messages from people who matter most – like if someone @mentions you in a convo.

There are many advantages to using Slack as your marketing tool:

  1. You can post links within text conversations so they’ll always be at hand.
  2. Your team members will never miss out on important updates about new clients or projects because of missed emails or unread blog posts.
  3. You can use integrations with other apps like Google Drive and Dropbox


KWfinder is a keyword research tool that helps marketers find keywords with the most search volume and competition in their niche. It also provides suggestions on how to improve your ranking by adding related or complementary keywords into your content strategy.


HubSpot is a marketing and sales platform that helps companies rank higher in search engines, generate leads, and make more money. HubSpot’s suite of tools includes everything you need to create blog posts, email campaigns, landing pages, social media content, and much more. The best part? It’s all free for small businesses.

Bottom Line

The best digital marketing tools can help you grow your business and increase customer loyalty. We hope that we’ve provided you with a helpful list of seven free digital marketing tools for small businesses to try out.