Here are 5 simple hacks to convert website visitors into your customers i.e achieving higher conversion rate.
In a successful website, SEO (Search engine Optimization) and CRO (Conversion Rate Optimization) go hand in hand. Successful websites do not compromise either one of them. The secret ingredient of optimizing conversion rate lies in improving SEO.
A higher bounce rate indicates the website’s good visibility to traffic, but it holds no value if traffic is not converting either because the representation of your brand is not impressive or convincing. Explore some vital tips to convert a website’s traffic to devoted customers.
Hack 1: FEW WORDS BIG MESSAGE
Don’t put big paragraphs and complicated texts on the homepage, speaking about your services or products.
Create simple, concise yet comprehensive content to give a clear idea about your intentions. This will let researchers easily scroll through your website and create interest in your brand.
Hack 2: GIVE YOUR WEBSITE RESPONSIVENESS
Responsive websites are the ones to provide proper and accessible displays according to the size of the screen. They can have a dynamic effect on your business. People are getting busier, and they only invest their time when they see value and esteem in your website. For users to see the value in your brand they first need to have a good visualization of your website.
A responsive website will give you just that by being adoptive for desktops, mobiles, or tabs. 42% of the traffic comes from desktops that make your website mobile-friendly. From the following comparison, you can see how a mobile friendly website can impact traffic by being visually appealing.
WEBSITE NOT OPTIMIZED FOR MOBILES
Hack 3: CALL-TO-ACTION
You need to give users a little push to the bottom of the conversion funnel. Suggesting customers direct conversion by adding features like ‘Start your free trial now’, ‘Contact us’, ‘Schedule a free meeting’ will encourage users to take the next step. These call-to-action features should be added on the screen where they are visibly more noticeable for users to have easier accessibility and increase conversion rate.
Hack 4: WEBSITE SPEED MATTERS
You might not know but a difference of mere milliseconds can have a huge impact on the conversion rate of your website. If a website is taking time to load, then your audience will dislike the website without even glancing at it. Testing the patience of your visitor is not recommended at all. People expect a site to open in 2 or less than 2 seconds. Even a delay of one second can result in a decreased conversion rate by 7%.
Optimizing web speed should be your top priority.
Hack 5: GIVE A PROPER WAY TO YOUR TRAFFIC
When you are adopting marketing techniques and posting ads on social media platforms, you will attract traffic that is looking for a specific product or course. So, make a system that directs this traffic directly to the page they are looking for. Don’t land them on your home page; leading them somewhere they didn’t want to go will make them not see your website altogether.
It takes a lot of strategies and effective techniques to make a customer convert. The core value of your product matters the most. If you understand market trends and attempt to provide value through your website, then ‘attracting traffic’ won’t be the hardest task for you.
In the end, converting visitors into customers is easier said than done. ChicagoTechSolution has worked with different clients from different industries to provide sustainable solutions for converting your visitors into customers. CTS is the best web development and digital marketing agency in Chicago with a team of versatile professionals providing a wide range of services for developing responsive websites, content marketing, optimizing your website’s performance, strategic approaches for intensifying the traffic, etc.
It’s never too late to start.
Reach out to us today for a free consultation.