From Black Friday to Super Saturday, the holiday season has no shortage of shopping days. Throw in the traditional increases in consumer spending that happens during the buildup to the…
When it comes to social media, it's important to do your research before jumping in headfirst. That’s why you need to conduct a SWOT analysis of your social media presence.…
Employee advocacy refers to actions taken by employees of a company to promote the employer. These marketing initiatives typically occur on social networking sites like Facebook, LinkedIn, and Twitter. Planning…
In recent years, podcasts have exploded in popularity. More than 32% of Americans listen to podcasts, according to Edison Research. That number only increased in 2020 as people continued to…
Looking to give your Shopify store a boost? Check out these five insanely effective Shopify marketing tips that will help double your sales and custom. Implement even just a few…
By now, you've probably heard that Google is transitioning from Universal Analytics (commonly referred to as GA3 or UA) to a new, improved version, Google Analytics 4. (GA4). Many of…
Digital marketing is a world of its own. With so many different forms of online marketing, each with their own advantages and disadvantages, it can be hard to pick the…
Local SEO is essential for any business that wants to achieve visibility in searches for their service area. If you are not ranking highly in local search results, you are…
As a business owner, you know that you need to focus on content marketing and creating quality SEO-optimized content to drive traffic to your website. But what does "quality content"…
As we’re heading into the second half of the year, Christmas will be here in no time! It comes with a flurry of marketing campaigns. In order to help you…